So Watt | Industrial Design Studio
Custom Furniture + Bespoke Commissions

ABOUT US

We have our own furniture range and also collaborate with clients to produce individual, engineered and stylish pieces on commission basis

We prefer not to follow trends, but gain our inspiration from trend setters
— Jono & Soph over Friday beers
 
JONATHAN BIET // PRINCIPAL DESIGNER & MAKER Jonathan gives new meaning to the term ‘handyman’. If there’s a creative solution out there he will find it and tweak it some more. Always ahead of schedule by at least a day he’s also the most organised creative you’ll ever meet. Jono can usually be found in his natural habitat, the So Watt workshop, basically every day of the week.

JONATHAN BIET // PRINCIPAL DESIGNER & MAKER

Jonathan gives new meaning to the term ‘handyman’. If there’s a creative solution out there he will find it and tweak it some more. Always ahead of schedule by at least a day he’s also the most organised creative you’ll ever meet. Jono can usually be found in his natural habitat, the So Watt workshop, basically every day of the week.

 
SOPHIE BAIN // STUDIO MANAGER & DESIGNER Sophie is the translator for all of Jonathan’s creativity. She keeps the clients up to speed on their project, sending progress photos and involving them as much as they would like. A moodboard-aholic, Sophie loves a brainstorming session. She also brings just a touch of OCD organisation to studio life managing all the day-to-day.

SOPHIE BAIN // STUDIO MANAGER & DESIGNER

Sophie is the translator for all of Jonathan’s creativity. She keeps the clients up to speed on their project, sending progress photos and involving them as much as they would like. A moodboard-aholic, Sophie loves a brainstorming session. She also brings just a touch of OCD organisation to studio life managing all the day-to-day.

 

WE OBSERVE

You never know where your next source of inspiration will be! We like to think of ourselves as urban explorers, always watching and observing our surroundings. Between us we have studied our Industrial Design degrees in Brisbane, Sydney, Melbourne and The Netherlands, bringing a melting pot of experience and fresh ways of thinking.

 

WE DESIGN

Being good is easy, being great is the real challenge. We push ourselves to consider new and unusual material applications, unusual shapes and scales, extremely efficient use of materials, clever packaging and assembly techniques. Design is not just about the glamorous photos of the finished product, but about the interactions users and observers have along the way. We like to involve our clients in the design process and provide full transparency on our techniques and material acquisitions. 

 

WE PRESENT

It's not easy to imagine your project when the designers are waving their hands in the air and using strange words. We create clear and concise presentations accompanied with material swatches when providing a quote, so our clients have the best chance at visualising the end result.

 

WE FABRICATE

Nothing beats a physical prototype when collaborating on a project. Our in house fabrication facility has everything we need to produce quick samples for large orders and we are always collecting new material samples to show to our clients. When making your final product, we invite you to come and see the progress and send you updates along the way.

 

WE DELIVER

And we can install too! Our design process covers inception through to delivery and eventual disposal, otherwise known as the 'cradle to cradle' approach. We package our products and projects thoughtfully for easy and efficient logistics. If we can't install ourselves, our work comes with instructions and further information. Should you move on and not require the piece anymore, we are happy to take it back and recycle it. 


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