The So Watt brand is simple, accessible, and quite dashing if you ask us.
Take a moment to read through our brand guidelines and access the right files.
This is our Primary Logo.
We use it for anything everything - except when we use a different one*
This is the different one*.
It’s for social media and such.
These are our colours.
We use Racing Green for pretty much everything - check with us if you need some help allocating correct colours!
These are our fonts for print.
They are Avenir Next, Rawlinson Medium and So Watt Bold.
We’re of the buy-it-once school of manufacture. Our pieces can be repaired or adapted to last through untold settings. Where possible we use local, reusable, recycled and low emission materials and parts.
Clients value their commissions most when they’ve been a part of the creative process. So, we’re big on sharing our ideas, methods and ethics – while taking your timeframes and brief very seriously.
Behind every So Watt creation is a harmony of inputs. When we achieve that intersection between purpose, utility and design, we’ll deliver a product that’s made to love and designed to last.
Without the rigid science behind our experimentation, we wouldn’t deliver the world anything new. And without that experimentation, we wouldn’t be us. Our curiosity drives us to continuously push for new ways of thinking and making.
Creative sparks have to bounce between designers, staff, machinists, clients and others. It’s like ping-pong balls in a science lab. Workshops, exhibitions, conversations – such collaborations are when magic happens.