Bloomingdales know their product & audience better than we ever could. So why not work alongside one another?
It was imperative to have a clear understanding before delving head first into a finished design. In this case, deep rich textures were to set off the smooth hard brass and ceramic elements in the lighting. Repetition of form with consistent language would help to create a ‘landscape’ for the product to sit within.
Bloomingdales showed at Denfair in Melbourne, so everything had to be ready for dispatch from Sydney with enough time to allow for road freight, possible delays, loading dock times, forklift bookings and install. We approached all of this with military-like precision. Each contractor involved was given a run sheet of the delivery and Bloomingdales were updated every step of the way. We were on site to meet the delivery and instantly checked over all the parcels for any damage. The So Watt crew constructed the stand in-situ, assisting Bloomingdales with their product placement before finally wiring all the lamps to timer switches.